ECO is a Market Intelligence Ecosystem Designed for Mortgage Professionals. Data is useful only if we can see what it means. Freddie Mac created ECO so mortgage professionals can evaluate performance, compare their performance to competitors’ and optimize lending strategies. ECO turns valuable mortgage market data into insightful visualizations. ECO’s data visualizations bring performance indicators to life within the context of maps, benchmarks, and thresholds. It uses geotagged data and digital mapping to spot opportunities and analyze performance by market across the United States.